The scene
An audience that wasn't converting.
KOG had attention. Traders were following, reading, engaging. The problem was that nothing was built to do anything with it.
The course was a PDF. Revenue came in when the founder posted and went quiet when he didn't. Nobody was capturing the people who weren't ready to pay yet. Nothing was keeping members once they joined, and nobody could see why people left.
The ceiling wasn't a growth problem. It was a systems problem.
What was stopping growth
- i.Revenue tracked the founder's presence. Posting meant sales. Silence meant nothing.
- ii.The not-ready-yet audience went nowhere. Thousands of followers, no path from following to paying.
- iii.The product wasn't worth staying for. A PDF course doesn't keep a paying member past month two.
- iv.Churn was invisible. Members left without warning and without anyone knowing why.
What we built
Five systems, one job.
01Free training funnelThe audience that existed but wasn't converting gets a free training that moves them toward paid membership. Nobody sells manually.
02Interactive course platformThe PDF became a full course platform. A product worth joining for and worth staying for.
03Member onboardingEvery new member lands in a sequence that gets them active in week one, when the decision to stay is actually made.
04Churn-catch automationThe system spots the members going quiet and reaches them before they cancel, not after.
05Admin CRMEvery member, every payment, every status in one place. The founder sees the whole business without digging for it.
The numbers
Monthly recurring revenue
system live · £4k MRRtoday · £30k MRR
7.5x
growth since buildWhat runs today
The founder does the work only he can do.
The funnel converts the audience, the platform keeps members, the automations catch the leavers, and the CRM shows the whole picture. KOG's revenue no longer depends on anyone's daily presence, and the system is still compounding. So is the relationship.