The scene
The pipeline was one person's diary.
Vantage USA ran on referrals. No website, no way to find players beyond who the founders already knew. Two people in the business: one running service delivery, one handling all of sales.
Sales meant manually reaching out, working out if someone was even interested, then negotiating a time just to get on a discovery call. Every conversation started cold and every booking was chased by hand.
One person's diary doesn't scale. The business needed a pipeline that wasn't a person.
What was stopping growth
- i.No inbound. Every player came from a referral or a cold message. The reach stopped at who the founders knew.
- ii.No qualification. Interested or not, serious or not, every conversation cost the same founder time to find out.
- iii.Booking by negotiation. Agreeing a call time took days of back and forth before a conversation even started.
- iv.One founder was the bottleneck. Finding, filtering and scheduling all ran through the same person who had to sell.
What we built
The lead-to-booked-call machine, from scratch.
01Paid acquisitionMeta campaigns driving inbound from players actively looking for scholarships, at under £2 a lead.
02Landing pageBuilt to convert a player's interest into an application, not just a visit.
03Qualification scoringA form that scores every player the moment they submit. Serious prospects rise, time-wasters filter out.
04Booking flowQualified players book straight into the calendar. The sales founder deals with booked calls, not cold conversations.
05Nurture emailsA sequence that educates prospects while they wait, so they arrive at the call already informed.
06WhatsApp assistant + call gradingFollow-up that keeps players engaged, and every sales call graded so the pitch keeps getting better.
The numbers
Lead pipeline · how it runs
JTJust submitted the form. 17, striker, playing academy level in Kent.
SPScored 86 of 100
SPCall booked for Thursday, 5pm. Prep pack sent to both sides.
+75%
booked qualified callsWhat runs today
The founder just shows up to the calls.
A 75% increase in booked calls. Every player arrives qualified, informed and serious. The founder who used to burn out finding and scheduling conversations now just has them, and the system keeps the calendar full behind him.